There’s no better path to success than getting people to buy a free commodity. Like the genius who figured out how to get people to pay for water: bottle it (Aquafina was revealed to be nothing more than reprocessed tap water) and charge more than they pay for gasoline. Or consider how Google found a way to sell dictionary nouns — boat, shoe, clock — by charging advertisers zillions to be listed whenever the word is searched.

And now, in the most amazing trick of all, a silver-tongued freshman senator has found a way to sell hope. To get it, you need only give him your vote. Barack Obama is getting millions.

This kind of sale is hardly new. Organized religion has been offering a similar commodity — salvation — for millennia. Which is why the Obama campaign has the feel of a religious revival with, as writer James Wolcott observed, a “salvational fervor” and “idealistic zeal divorced from any particular policy or cause and chariot-driven by pure euphoria.”

“We are the hope of the future,” sayeth Obama. We can “remake this world as it should be.” Believe in me and I shall redeem not just you but your country — nay, we can become “a hymn that will heal this nation, repair this world, and make this time different than all the rest.”

Krauthammer is always on the mark

Among current or recent figures in American public life, only Colin Powell shares McCain’s mystical ability to make liberals believe he secretly agrees with them, no matter what he actually says. And Powell has to work at having it both ways. For McCain, it’s a gift. Mitt Romney demonstrated that there are limits to how many brazen flip-flops the voters will tolerate. But when people believe you are telling the truth if you agree with them and lying if you disagree, you don’t need to flip-flop.

For a LLL, this guy is dead on.

While flight records brought him his greatest fame, Fossett, who was paunchy for most of his life, also climbed some of the world’s best-known peaks, including the Matterhorn in Switzerland and Mount Kilimanjaro in Tanzania. (Everest did elude him.) With top notch endurance and concentration, he swam the English Channel and completed the Boston Marathon, the Ironman Triathlon, the Iditarod dog sled race, and, as part of a team, the 24 Hours of Le Mans car race.

“Steve’s lived his life to the full, and he hasn’t wasted a minute of his life,” Fossett’s rival-turned-comrade, British billionaire Sir Richard Branson, had said as the search went on. “Everything he’s done, he’s taken a calculated risk with.”

But Fossett was on a pleasure flight when he vanished and not looking for a dry lake bed to use as a surface on which to set the world land speed record, as was initially reported, according to his wife’s petition.

The definition of living life to it’s fullest.